How to Build a Successful Brand with Latoya Bond.

by Anne-Lyse

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What does it take to build a successful brand?

Latoya Bond is the Founder and CEO of The BBM Agency (Building Black Millionaires Agency). In 2007, she stepped away from her corporate career after finding out her son was born deaf. Latoya became a stay-at-home mother to provide her son the care he needed. A few years after her son was born, she started an accessory business with a friend of hers. A year into the business, a college friend of hers, entertainment business manager, and entrepreneur Yandy Smith approached her to help launch an accessory business. That was the beginning of Latoya’s journey as a brand strategist. For the past decade, Latoya has specialized in helping women launch and build brands.

EPISODE OVERVIEW:

You will find out:

Why it is important to build a personal brand as a business owner
The 3 essential components to build your personal brand
How having an entrepreneurial mindset can help you get ahead in the corporate job
How Latoya became a branding expert
Why sometimes leaving money on the table can get you closer to your destination
A credit lesson Latoya learned the hard way
Retirement investing options for entrepreneurs

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