What does it take to build a successful online business? That’s what Serwaa Adjei-Pelle discussed in this week’s episode.
Serwaa Adjei-Pelle is a Business Strategist and Partner Consultant at PELLÉ + CO, where she works with SMBs to spur their growth through strategic planning and the creation and implementation of content strategy.
She is also the host of the She’s Off Script podcast. She is an expert in creating digital content, events, and campaigns that connect with smart, ambitious women.

Episode Overview:

  • What it takes to build an online presence to attract your ideal customer
  • A 3 step process to prepare for an entrepreneurial leap of faith
  • How to build trust with your audience and turn them into customers
  • How being financially transparent with your children can benefit them
  • What you can do early on in your business to start creating social capital
  • Why focusing on 1,000 dedicated people is a good intermediary step when you start building your business online
  • Why Serwaa decided to walk away from a job on Wall Street to start her own business
  • An early childhood money memory that impacted her life
  • How her mom’s entrepreneurial spirit made her realize the importance of having multiple streams of income early on


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Listen Notes

Find the episode show notes and all the links mentioned on the podcast The Dreamers Podcast Transcript Episode 8 with Serwaa Adjei-Pelle


More about Serwaa Adjei-Pelle here:

Serwaa is a Business Strategist and Partner Consultant at PELLÉ + CO, where she works with SMBs to spur their growth through strategic planning and the creation and  implementation of content strategy. 

As the founder of the She’s Off Script podcast and membership community, her podcast episodes have reached listeners in over 63 countries. She shares the journeys and business lessons of women who have forged unique blueprints for success. 

She previously served as a vice president at Goldman Sachs, managing commercial real estate investment operations for the Investment Banking, Private Equity, and Distressed & Special Situations businesses.

Serwaa received her BA in International Economics and International Affairs from the University of Colorado-Boulder and completed her MBA at Cornell University.

Serwaa is a native of Ghana, West Africa and resides in Dallas, TX with her two daughters and husband.

Links Mentioned in this Episode:

Dream of Legacy Book by Anne-Lyse Wealth

Juno Formerly LeverEdge 

Jumiino Natural Skincare

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